Legal
Privacy Policy
Last updated: July 2026
1. Introduction
This Privacy Policy describes how the Oceana by Arquitectonica website (oceanajurere.com) handles the personal data of visitors and prospective buyers interested in the development.
By using this website, you acknowledge the practices described in this document. We recommend reading this policy in full.
2. Data controller
The data controller for personal data collected through this website is the team responsible for the commercialization of the Oceana by Arquitectonica development, operating through oceanajurere.com.
The website is developed and maintained by Swell Labs, which may act as a data processor in providing technical hosting, analytics and maintenance services.
3. Data we collect
We may collect the following categories of data, depending on how you interact with the website:
Identification and contact data: name, phone/WhatsApp number and email address, when you voluntarily contact us via WhatsApp or other channels indicated on the site.
Browsing and usage data: IP address, browser type, pages visited, time on site, referral source, button clicks (including WhatsApp) and interactions with the website, collected through cookies and analytics tools.
Communication data: content of messages sent via WhatsApp or other support channels when you initiate contact with us.
4. Purposes of processing
We use your personal data for the following purposes:
Responding to requests for information about the Oceana by Arquitectonica development, including availability, floor plans, pricing and commercial terms.
Enabling commercial contact via WhatsApp, phone or email.
Measuring website performance, understanding visitor behavior and improving the browsing experience.
Complying with applicable legal and regulatory obligations.
Protecting the website against fraud, abuse and security incidents.
5. Legal basis
The processing of your personal data is based on applicable privacy laws, including Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018), such as:
Consent, when you voluntarily contact us or accept non-essential cookies.
Pre-contractual procedures, when processing is necessary to address your interest in the development.
Legitimate interest, for website analytics, security and service improvement, respecting your fundamental rights and freedoms.
Compliance with a legal or regulatory obligation, when applicable.
6. Cookies and similar technologies
This website uses cookies and similar technologies for functionality, audience measurement and marketing. Tools used include Google Analytics (G-E9687PYJ0E) and Google Tag Manager (GTM-T5CRV284).
Essential cookies are required for basic website functionality. Analytics and marketing cookies help us understand how visitors use the site and measure advertising campaigns.
You can manage or disable cookies in your browser settings. Disabling certain cookies may affect website functionality and user experience.
7. Data sharing
Your personal data may be shared with service providers that assist us in operating the website and commercial communication, such as hosting platforms (Vercel), analytics tools (Google), email services and WhatsApp/Meta when you use that contact channel.
Sharing occurs only to the extent necessary for the purposes described in this policy and subject to security and confidentiality obligations.
We do not sell your personal data. We may disclose information when required by law, court order or competent authority.
8. Data retention
Personal data is retained for as long as necessary to fulfill the purposes for which it was collected, including the commercial relationship period and any period required by legal, tax or regulatory obligations.
Browsing and analytics data is generally retained according to the retention periods defined by the respective tools (such as Google Analytics) and may be anonymized or deleted once the purpose is fulfilled.
9. Your rights
Under applicable privacy laws, including the LGPD, you may request at any time:
Confirmation of processing and access to your personal data.
Correction of incomplete, inaccurate or outdated data.
Anonymization, blocking or deletion of unnecessary or excessive data, or data processed unlawfully.
Data portability to another service provider, when applicable.
Deletion of data processed based on consent, when applicable.
Information about entities with whom we share your data.
Withdrawal of consent, when processing is based on that legal ground.
To exercise your rights, please contact us using the channels listed in the "Contact" section of this policy.
10. Security
We adopt reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, alteration or improper disclosure.
Although we employ security best practices, no system is completely risk-free. In the event of a security incident that may affect your data, we will take appropriate measures as required by applicable law.
11. Changes to this policy
This Privacy Policy may be updated periodically to reflect legal, technical or operational changes. The date of the last update will be shown at the top of this page.
We recommend reviewing this document regularly. Continued use of the website after changes constitutes acknowledgment of the updated terms.
12. Contact
For questions, requests or to exercise your rights regarding this Privacy Policy and the processing of your personal data, please contact us via the WhatsApp number available on the website: +55 (48) 8857-2139.
We will respond to requests within the timeframes and manner required by applicable law.
